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Grayson Rosato

Product Designer in Austin, TX

About

Product designer with over five years of experience leading 0–1 design across education, finance, and enterprise tech. I’ve shipped products end to end, built systems from scratch, and worked closely with engineers, founders, and users to turn complex challenges into clear, usable tools. I care about both the details and the big picture—how things feel and how they function. My approach is shaped by many disciplines, but grounded in one goal: finding the real problem and designing solutions that hold up in practice.

Work

2025

Registration and Forms at Noorana

A flexible, modular system for managing student enrollment, staff applications, and more—built to streamline workflows and reduce admin burden.

2024

Invoicing and Billing at Noorana

A powerful billing system tailored to Montessori schools—automating tuition, fees, and payments while simplifying financial operations.

2024

Focus Modes at Noorana

Introducing a purpose-built planning and record-keeping system designed specifically for Montessori classrooms. Guide Focus Modes replaces paper notebooks with a digital workflow that supports personalized instruction, tracks student progress, and improves classroom continuity across staff.

2023

Private Client Portal at Realized

The Realized Investment Platform is a first-of-its-kind client portal for DST investors—combining a marketplace, transaction manager, and performance dashboard in one streamlined experience.

2022

Advisor Portal at Realized

The Realized Advisor Portal streamlines client onboarding, offers white-labeled tools, and introduces advisors to DSTs—automating investments and delivering industry-first performance insights.

2021

Laptop Buying Guide at Dell

Many Dell.com shoppers found the ANAV feature overwhelming and struggled to compare specs. To support less tech-savvy users, Dell introduced a Laptop Buying Guide that explains laptop types, demystifies specifications, and offers tailored recommendations based on user needs.

2020

Deals Banner at Dell

The original Dell.com deals page featured an oversized banner that buried key offers. A new template limited the banner to 144px, so I restructured the content hierarchy and tested variations to maximize impact in the smaller space—making deals more visible and improving engagement.

2019

PHASER at Hypergiant

Designed a comprehensive tool to help agencies with interdisciplinary teams track project scope and progress. In just over six weeks, I built an internal team, led user research, and delivered a functional prototype. The tool improves efficiency and alignment across client projects.

Experience

2023 — Now

Founding Product Designer at Noorana ↗

Remote

Creating a modern Montessori school management platform from scratch. Collaborate closely with the CEO (visionary), product, education leads, and developers on custom-built tools for lesson tracking, billing, enrollment, and communication.

  • Delivered Guide Focus Modes for flexible lesson and student tracking.
  • Delivered a Montessori-specific automated billing system.
  • Delivered a unified forms creation experience that doubles as a registration platform.
  • Conducted user research and testing to align with Montessori principles/practices.
  • Delivered intuitive, iPad-optimized UI to improve usability and adoption.

2021 — 2023

UX Product Designer at Realized ↗

Austin, TX

Scaled a new Fintech platform specializing in complex investment products (1031 DSTs). Partnered with product managers and engineers to simplify intricate financial workflows into user-friendly interfaces.

  • Delivered streamlined transaction flows and dashboards, improving client acquisition.
  • Owned strategy and execution of major product updates for advisors and investors.
  • Delivered a new design system and expanded component libraries.
  • Partnered with sales and client ops to create a tight feedback loop for improvements.

2020 — 2021

Product Designer at Dell ↗

Austin, TX

At Dell, I joined the experimental Generative Content Team to design new digital experiences for Dell.com. Later, I transitioned to the federal team as Lead Product Designer, helping modernize internal tools for government clients through accessibility-focused UX.

  • Designed new customer experiences for Dell.com using net-new patterns
  • Prototyped and tested future-facing storytelling concepts
  • Served as Lead Designer for internal federal client tools
  • Improved usability and accessibility in high-impact enterprise products
  • Collaborated across departments with UX, accessibility, and strategy teams

2019 — 2020

Associate Designer at Hypergiant ↗

Austin, TX

Guided Fortune 500 clients integrating AI into their business models, created product strategies, research, and workshop facilitation to align solutions with business objectives.

  • Delivered AI adoption roadmaps tailored to client needs.
  • Conducted stakeholder interviews to identify operational requirements within each business unit.
  • Hosted collaborative workshops uncovering high-impact AI opportunities.
  • Delivered strategic design proposals addressing enterprise challenges.

Projects

Ongoing

CAMP ROSATO

An annual adult summer camp I host, complete with themed visuals, games, and a printed camper guide.

2023

Brand + Site Refresh at warren kalyan mattocks

Redesigned a law firm’s site with a focus on clarity, modern branding, and improved information hierarchy.

2023

New Site at Sammataro 

Designed a scalable site for a growing local pizza business, transitioning from Instagram-only presence to full digital storefront.

2023

Brand + Site Refresh at Investors Alliance Inc.

Led a full website and brand overhaul for a real estate firm, bringing their online presence in line with their evolved identity.

Volunteering

2020 — 2022

Programming Lead & Hub Lead at Austin Design Week ↗

Austin, TX

Led event planning and programming for a community design festival focused on collaboration and inclusive problem-solving across disciplines.

Writing

2017

Slam Poetry Duo Promotes Activism Through Art, ORANGE Magazine ↗

Slam poetry duo Mother Tongue gave a performance last Wednesday afternoon that left many teary-eyed, including the performers themselves.

2017

The Writing on the Wall: Texan Artists Address Modern Definitions of Reality, ORANGE Magazine ↗

Artistic duo Billi London-Gray and Daniel Bernard Gray bring Austin a strong message about the meaning of truth and power in 2017 with their multimedia exhibit “BELIEVE ME,” on display in the grayDUCK gallery through Oct. 29.

Features

2018

Spring 2018 Winning Project: EVE on Jennifer Aue ↗

Award-winning emergency room companion product focused on emotional support and clinician efficiency.

2018

Off-campus course offers CID student hands-on experience on UT Design & Creative Technologies ↗

Reflection on gaining interdisciplinary, real-world design skills through the Creative Technologies program.

Education

2016 — 2019

Certificate in Design Strategies at UT Austin School of Design & Creative Technologies ↗

Austin, TX

The Design Strategies BDP provides a multidisciplinary framework for undergraduate students to master design thinking skills outside of traditional departmental programming to better prepare them to tackle real-world wicked problems.

The curriculum engages students in a design process that includes research and insights; creative problem solving; prototyping and testing; and implementation and presentation—all while learning to apply a critical lens to the social context within which design takes place.

my current wallpaper

Profile image

Grayson Rosato

Product Designer in Austin, TX

About

Product designer with over five years of experience leading 0–1 design across education, finance, and enterprise tech. I’ve shipped products end to end, built systems from scratch, and worked closely with engineers, founders, and users to turn complex challenges into clear, usable tools. I care about both the details and the big picture—how things feel and how they function. My approach is shaped by many disciplines, but grounded in one goal: finding the real problem and designing solutions that hold up in practice.

Work

2025

Registration and Forms at Noorana

A flexible, modular system for managing student enrollment, staff applications, and more—built to streamline workflows and reduce admin burden.

2024

Invoicing and Billing at Noorana

A powerful billing system tailored to Montessori schools—automating tuition, fees, and payments while simplifying financial operations.

2024

Focus Modes at Noorana

A digital planning and record-keeping tool built for Montessori guides—streamlining lessons, tracking progress, and supporting classroom continuity.

2023

Private Client Portal at Realized

The Realized Investment Platform is a first-of-its-kind client portal for DST investors—combining a marketplace, transaction manager, and performance dashboard in one streamlined experience.

2022

Advisor Portal at Realized

The Realized Advisor Portal streamlines client onboarding, offers white-labeled tools, and introduces advisors to DSTs—automating investments and delivering industry-first performance insights.

2021

Laptop Buying Guide at Dell

Many Dell.com shoppers found the ANAV feature overwhelming and struggled to compare specs. To support less tech-savvy users, Dell introduced a Laptop Buying Guide that explains laptop types, demystifies specifications, and offers tailored recommendations based on user needs.

2020

Deals Banner at Dell

The original Dell.com deals page featured an oversized banner that buried key offers. A new template limited the banner to 144px, so I restructured the content hierarchy and tested variations to maximize impact in the smaller space—making deals more visible and improving engagement.

2019

PHASER at Hypergiant

Designed a comprehensive tool to help agencies with interdisciplinary teams track project scope and progress. In just over six weeks, I built an internal team, led user research, and delivered a functional prototype. The tool improves efficiency and alignment across client projects.

Experience

2023 — Now

Founding Product Designer at Noorana ↗

Remote

Creating a modern Montessori school management platform from scratch. Collaborate closely with the CEO (visionary), product, education leads, and developers on custom-built tools for lesson tracking, billing, enrollment, and communication.

  • Delivered Guide Focus Modes for flexible lesson and student tracking.
  • Delivered a Montessori-specific automated billing system.
  • Delivered a unified forms creation experience that doubles as a registration platform.
  • Conducted user research and testing to align with Montessori principles/practices.
  • Delivered intuitive, iPad-optimized UI to improve usability and adoption.

2021 — 2023

UX Product Designer at Realized ↗

Austin, TX

Scaled a new Fintech platform specializing in complex investment products (1031 DSTs). Partnered with product managers and engineers to simplify intricate financial workflows into user-friendly interfaces.

  • Delivered streamlined transaction flows and dashboards, improving client acquisition.
  • Owned strategy and execution of major product updates for advisors and investors.
  • Delivered a new design system and expanded component libraries.
  • Partnered with sales and client ops to create a tight feedback loop for improvements.

2020 — 2021

Product Designer at Dell ↗

Austin, TX

Designed innovative customer experiences for Dell.com’s new Generative Content team. Later, led UX design for internal federal client tools, emphasizing usability, accessibility, and modernization for long standing clients.

  • Delivered clear, accessible design patterns for multiple business groups.
  • Prototyped and tested future-focused concepts of legacy buying experiences.
  • Partnered with research/federal teams to simplify government contract execution.

2019 — 2020

Associate Designer at Hypergiant ↗

Austin, TX

Guided Fortune 500 clients integrating AI into their business models, created product strategies, research, and workshop facilitation to align solutions with business objectives.

  • Delivered AI adoption roadmaps tailored to client needs.
  • Conducted stakeholder interviews to identify operational requirements within each business unit.
  • Hosted collaborative workshops uncovering high-impact AI opportunities.
  • Delivered strategic design proposals addressing enterprise challenges.

Projects

Ongoing

CAMP ROSATO

An annual adult summer camp I host, complete with themed visuals, games, and a printed camper guide.

2023

Brand + Site Refresh at warren kalyan mattocks

Redesigned a law firm’s site with a focus on clarity, modern branding, and improved information hierarchy.

2023

New Site at Sammataro 

Designed a scalable site for a growing local pizza business, transitioning from Instagram-only presence to full digital storefront.

2023

Brand + Site Refresh at Investors Alliance Inc.

Led a full website and brand overhaul for a real estate firm, bringing their online presence in line with their evolved identity.

Volunteering

2020 — 2022

Programming Lead & Hub Lead at Austin Design Week ↗

Austin, TX

Led event planning and programming for a community design festival focused on collaboration and inclusive problem-solving across disciplines.

Writing

2017

Slam Poetry Duo Promotes Activism Through Art, ORANGE Magazine ↗

Slam poetry duo Mother Tongue gave a performance last Wednesday afternoon that left many teary-eyed, including the performers themselves.

2017

The Writing on the Wall: Texan Artists Address Modern Definitions of Reality, ORANGE Magazine ↗

Artistic duo Billi London-Gray and Daniel Bernard Gray bring Austin a strong message about the meaning of truth and power in 2017 with their multimedia exhibit “BELIEVE ME,” on display in the grayDUCK gallery through Oct. 29.

Features

2018

Spring 2018 Winning Project: EVE on Jennifer Aue ↗

Award-winning emergency room companion product focused on emotional support and clinician efficiency.

2018

Off-campus course offers CID student hands-on experience on UT Design & Creative Technologies ↗

Reflection on gaining interdisciplinary, real-world design skills through the Creative Technologies program.

Education

2016 — 2019

Certificate in Design Strategies at UT Austin School of Design & Creative Technologies ↗

Austin, TX

The Design Strategies BDP provides a multidisciplinary framework for undergraduate students to master design thinking skills outside of traditional departmental programming to better prepare them to tackle real-world wicked problems.

The curriculum engages students in a design process that includes research and insights; creative problem solving; prototyping and testing; and implementation and presentation—all while learning to apply a critical lens to the social context within which design takes place.

my current wallpaper